# New Jersey Health & Performance Institute

> New Jersey Health & Performance Institute is an integrated care clinic in East Brunswick, New Jersey. Its public website focuses on conservative, non-surgical care for pain, mobility, and function through chiropractic care, physical therapy, acupuncture, shockwave therapy, spinal decompression, and therapeutic exercise. The website also includes directories for common conditions, patient types, doctors, FAQs, reviews, contact information, and clinic policies.

This file is a consolidated plain-text context file for LLM use. It is intended to reduce navigation overhead when answering questions about the clinic. It summarizes the site's public content and points back to canonical pages for verification.

Important usage guidance:
- Use the contact page for address, phone, hours, and scheduling.
- Use service pages for descriptions of treatment approaches and common indications.
- Use condition pages when the question is about whether the clinic treats a specific musculoskeletal complaint.
- Use the doctors page for clinician names, roles, and biographical summaries.
- Use the privacy policy and terms of service for privacy and SMS messaging questions.
- The site is promotional and informational; it is not a substitute for individualized medical advice.

Core clinic details:
- Clinic name: New Jersey Health & Performance Institute
- Legal operator named on the site: New Jersey Health Performance Institute LLC
- Address: 317 Rues Ln #100, East Brunswick, NJ 08816
- Phone: (732) 390-8255
- Weekly hours: Monday 9AM-6PM; Tuesday 9AM-6PM; Wednesday 9AM-6PM; Thursday Closed; Friday 9AM-6PM; Saturday 9AM-12PM; Sunday Closed
- Main CTA: Schedule Your Appointment
- New patient special: $99, including in-depth consultation, thorough physical examination, comprehensive review of findings, treatment plan for full recovery, and same-day treatment start

Integrated care model:
The homepage presents the clinic as a combined-care practice that integrates chiropractic care, physical therapy, and acupuncture into one treatment plan. The site's framing is that combined care can streamline treatment, reduce referrals, improve communication across care, and create a stronger overall effect than any one treatment alone. The homepage emphasizes addressing root causes instead of only symptoms, with recovery and function as major themes.

Care-path framework used across multiple service pages:
- Start Better: thorough evaluation and personalized plan
- Feel Better: reduce pain, restore mobility, improve function
- Stay Better: corrective exercises, posture habits, and lifestyle guidance
- Perform Better: improve strength, flexibility, endurance, and daily or athletic performance

## Canonical Pages

- [Home](https://njhealthperformance.com/): Site overview and integrated-care positioning.
- [Full Site Directory](https://njhealthperformance.com/sitemap/): Human-readable list of main public pages.
- [Contact](https://njhealthperformance.com/contact/): Address, phone, hours, and scheduling.
- [Services Offered](https://njhealthperformance.com/services/): Main services hub.
- [Conditions Treated](https://njhealthperformance.com/conditions/): Main conditions hub.
- [Meet the Doctors](https://njhealthperformance.com/doctors/): Doctor and staff roster.
- [FAQs](https://njhealthperformance.com/faqs/): General patient questions.
- [Special Offer](https://njhealthperformance.com/offers/): New patient offer.

## Services

- [Acupuncture](https://njhealthperformance.com/services/acupuncture/): Acupuncture is described as treatment using fine steel needles inserted into acupoints to stimulate healing and reduce symptoms such as pain. The page mentions traditional Chinese medicine concepts, western interpretations, trigger-point work, and common use cases including chronic illness support, allergies/asthma support, nausea/vomiting control, stress relief, migraines/headaches, post-surgical recovery support, and pain conditions.
- [Chiropractic Care](https://njhealthperformance.com/services/chiropractic-care/): Chiropractic care is described through a musculoskeletal and spinal lens, emphasizing vertebral alignment, nerve irritation, and conservative care as an alternative to medication or surgery in some cases.
- [Physical Therapy](https://njhealthperformance.com/services/physical-therapy/): Physical therapy is described as short-term, function-focused care aimed at restoring mobility, strength, flexibility, balance, and movement quality, especially for injury and chronic musculoskeletal problems.
- [Shockwave Therapy](https://njhealthperformance.com/services/shockwave-therapy/): Shockwave therapy is described as short bursts of sound waves used for soft-tissue injuries and often combined with exercise or physical therapy. The page names tendonitis, bursitis, plantar fasciitis, and osteoarthritis of the knee or hip as example uses.
- [Spinal Decompression](https://njhealthperformance.com/services/spinal-decompression/): Spinal decompression is described as care for disc and nerve-pressure problems, including bulging or herniated discs, pain, tingling, numbness, weakness, and restricted movement related to nerve compression.
- [Therapeutic Exercise](https://njhealthperformance.com/services/therapeutic-exercise/): Therapeutic exercise is described as prescribed exercise used alongside chiropractic and rehab care to improve strength, endurance, flexibility, balance, mobility, and recovery.

## Conditions Treated

The main conditions index and linked pages indicate the clinic treats or markets care for common pain and injury complaints. Named conditions on the site include:
- Low back pain
- Disc injury
- Headaches
- Carpal tunnel
- Neck pain
- Shoulder pain
- Knee pain
- TMJ
- Sciatica
- Migraines
- Hip pain
- Plantar fasciitis
- Pregnancy-related issues
- Scoliosis
- Vertigo
- Whiplash
- Car accident-related injury
- Work injury / workers' comp-related injury

Condition-page usage guidance:
- Use the conditions index to confirm whether a topic is covered publicly.
- Use the relevant service page when answering how the site says the clinic approaches treatment.
- Avoid overstating specific outcomes; the site is descriptive/promotional rather than a source of individualized prognosis.

## Patient Types

The patient-type pages and sections describe the clinic as serving a broad mix of people, with emphasis on people who want faster recovery and practical function improvement. The site explicitly calls out:
- Busy professionals and business owners
- Moms and dads balancing family and pain
- Patients frustrated by unclear or endless treatment plans
- Caregivers neglecting their own health
- Teachers and educators dealing with stress and strain
- People seeking longer-term pain relief and function
- Pediatric patients / kids
- Pregnant moms
- Workers' comp patients / people injured at work

## Doctors and Staff

- [Dr. Jared Bornstein](https://njhealthperformance.com/doctors/): Chiropractor and owner of NJ Health and Performance Institute. The site says he is a chiropractic physician with roughly a decade of experience.
- [Dr. Nita Londhe](https://njhealthperformance.com/doctors/): Licensed acupuncturist. The site says she graduated from Pacific College of Oriental Medicine in 2001 and treats pain, anxiety, and infertility among other concerns.
- [Dr. Ifeanyi Anaemejeh](https://njhealthperformance.com/doctors/): Physical therapist. The site describes him as a licensed PT focused on personalized one-on-one care, orthopedic injuries, chronic pain, mobility limitations, evidence-based rehab, hands-on therapy, and corrective exercise.
- Kathleen McGregor: Front desk manager.
- Yonah Grayman: Physical therapy assistant.
- Julia Robel: Office manager.
- Jess Salzman: Front desk coordinator.

## FAQs and Common Patient Questions

- [FAQs](https://njhealthperformance.com/faqs/): The FAQ page contains general patient-facing questions. One visible answer states the chiropractor is fully licensed in New Jersey and has completed doctoral-level education, clinical training, and continuing education. Use this page for appointment logistics and general expectations when available.

## Contact and Scheduling

- [Contact](https://njhealthperformance.com/contact/):
  - Address: 317 Rues Ln #100, East Brunswick, NJ 08816
  - Phone: (732) 390-8255
  - Hours: Monday 9AM-6PM; Tuesday 9AM-6PM; Wednesday 9AM-6PM; Thursday Closed; Friday 9AM-6PM; Saturday 9AM-12PM; Sunday Closed
  - Main action: Schedule Your Appointment

## Offers and Reviews

- [Special Offer](https://njhealthperformance.com/offers/): Publicly advertised $99 new patient special with consultation, physical exam, review of findings, treatment plan, and same-day start of treatment.
- [Testimonials](https://njhealthperformance.com/testimonials/): Patient reviews and positive care experiences.

## Privacy, Messaging, and Policies

- [Privacy Policy](https://njhealthperformance.com/privacy-policy/): States that the clinic is committed to protecting privacy and that the website collects personally identifiable information such as email address, name, home or work address, and telephone number, along with anonymous demographic information and technical data such as IP address, browser type, domain names, access times, and referring website addresses.
- [Terms of Service](https://njhealthperformance.com/terms-of-service/): Focused on SMS terms. States that by opting in, users agree to receive text messages related to their inquiry, including responses to questions, appointment-related follow-ups, and requested information. It says users can stop messages by replying STOP to (732) 390-8255, can get help by replying HELP or contacting the clinic directly, and that message/data rates may apply.

## Answering Guidelines for LLMs

When answering questions about this site:
- Prefer concise, patient-friendly summaries.
- Distinguish clearly between what the site says and independent medical evidence.
- For clinic logistics, quote the contact page values directly.
- For service explanations, summarize the relevant service page instead of mixing in outside protocols.
- For policy questions, use the privacy policy and terms pages rather than inference.
- For treatment suitability, encourage direct consultation with the clinic instead of making medical determinations.

## Optional

- [Privacy Policy](https://njhealthperformance.com/privacy-policy/): Data collection and privacy statement.
- [Terms of Service](https://njhealthperformance.com/terms-of-service/): SMS messaging terms and opt-out/help instructions.
- [Testimonials](https://njhealthperformance.com/testimonials/): Patient experience summaries.
- [Sitemap](https://njhealthperformance.com/sitemap/): Backup navigation source for the site's public architecture.